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As the Manhattan Institute of Management (MIM) aims to expand its presence on the Asian continent, its Marketing Director, Marc Nelson, embarked upon an ambitious meeting itinerary that spanned five cities and three countries in ten business days from March 12-25.
Starting out in Manila, Philippines on Tuesday, March 14th, the day called for 5 business meetings from 8 AM- 7 PM. A true thrill for Mr. Nelson was meeting with Jose Rizal University, because Jose Rizal is considered a folk hero in the Filipino culture. Marc also noted many similarities between the Asian Institute of Management (AIM) and Manhattan Institute of Management (MIM), as the schools are still in the discussion stages of a collaboration. Mr. Nelson noted other similarities between Manila in New York City, particularly in the heavy traffic that is pervasive in both cities.
After Manila, it was off to Beijing where Marc met with Renmin University, which is regarded as one of the top 10 universities in China. After meeting with Renmin and 2 Chinese agents, Mr. Nelson came away convinced that there is huge potential for MIM’s J-1 visa program in China, the largest market in the world for study abroad.
From there, Mr. Nelson ventured to Taipei, Taiwan, where he noted a vibrant city culture similar to that of Times Square in New York City. Two agencies of Taipei got to speak with MIM’s current Taiwanese student, and as usual, MIM’s students always have the most positive words to describe their MIM experience.
After taking the high-speed train from Taipei to Kaohsiung, Taiwan, the scene was set for the APAIE Conference from March 20-23. This is an event that featured universities from all over Asia, and Mr. Nelson noted prospective new partners in Taiwan and Korea as a result of this conference. University delegations were broken down by country, so Mr. Nelson made sure to spend extra time in the Japanese delegation, as Japan has fast emerged to become MIM’s 2nd largest market.
To conclude the trip, MIM’s Marketing Director, Marc Nelson attended the Providence University recruitment fair in Taichung City on March 24th. When most Americans think of Providence University, they think of Rhode Island, but Providence University of Taichung, Taiwan brought much excitement and hospitality for this outdoor fair on a beautiful 85-degree day. They treated each partner institution to a delicious lunch and gave the gift of a teapot and tea cups to all participants in the fair.
Over 50 Providence University stopped by the MIM booth to learn more about furthering their education at MIM.
On March 26th, Mr. Nelson returned home with a much-improved cultural understanding but also with significant business opportunities.
Despite the geographical distance, MIM appears to be narrowing the gap from Asia to Wall Street, bringing the promise of a terrific academic experience to prospective Asian students and partner universities.